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Results timelines depend on the industry, budget, and how optimized the offer and follow-up process are. Many campaigns can start generating leads within days of launch, but consistent performance typically improves over the first 2–6 weeks as targeting, creative, and conversion steps are tested and optimized.
Basic business details, and a way to contact or book prospects (website, form, calendar, phone). For best results, access to ad accounts and a simple lead-handling process (CRM, inbox, or calendar) is required so leads are responded to quickly and tracked accurately.
Lead quality is controlled through audience targeting, ad messaging that pre-qualifies, and the lead capture form or landing page questions. Quality is further improved by fast follow-up, qualification workflows, and optimizing campaigns based on which leads actually show up, buy, or book—not only on cost per lead.
Common causes include slow response times, weak follow-up, unclear pricing/offer, poor lead qualification, or a landing page that attracts the wrong audience. Solutions typically include improving speed-to-lead, adding structured follow-up (SMS/email/CRM), tightening targeting and messaging, and tracking outcomes like booked appointments and close rate to optimize for revenue—not just leads
Ad spend depends on the cost to reach and convert the target audience in a specific market. A practical approach is to start with a test budget that can generate enough data (typically enough to produce consistent leads or purchases each week), then scale only after cost per lead/purchase and conversion rates are stable.
Meta’s delivery system typically needs time and volume to optimize, and performance can fluctuate early while testing audiences and creatives. Stability usually improves after multiple creative tests and enough conversion events, which often takes several weeks depending on budget and conversion volume.
Yes—if the business can reliably fulfill more work and has enough profit margin to pay for leads and still make money. Ads tend to work best when the offer is clear, pricing is defined, and there is a consistent process to respond and close quickly.
Common issues include broad audiences, generic messaging, poor landing page conversion, and no tracking tied to sales outcomes. Improving profitability typically requires tighter offer positioning, consistent creative testing, clean tracking, and a follow-up system that converts leads into appointments quickly.
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